Last year Instagram began notifying creators that their Instagram Reels containing TikTok’s watermark would not be eligible to be featured on the platform’s Explore page.
Specifically, in how platforms like Instagram and YouTube are trying to take on TikTok without taking on TikTok’s hand-me-downs. The unnamed creator’s concern around the YouTube Shorts Fund’s restrictions appears to be founded in the growing competition among the major digital video platforms. It’s an amorphous thing,” said the creator who has received money from the TikTok Creator Fund but declined to say how much. None of that’s really published out there. However, as with TikTok’s and Instagram’s creator funds, which creators receive payment is entirely at the platforms’ discretion, and while the platforms have posted eligibility requirements, the process for deciding who receives money and how much money is pretty opaque. YouTube has said individual creators can receive up to $10,000 in a given month from the $100 million YouTube Shorts Fund. And while a video carrying the TikTok watermark would not be eligible for the YouTube Shorts Fund, a video that a creator had previously uploaded to TikTok can be uploaded to YouTube Shorts - sans TikTok watermark - and qualify for the monetary reward.
YouTube is restricting against repurposed videos but that applies to content like unedited clips from TV shows and movies. While videos need to be a creator’s own original work, videos do not need to be exclusive to YouTube Shorts to be eligible to receive payment as part of the platform’s creator fund, according to a YouTube spokesperson. Because if your video’s on another platform, you’re not going be eligible for the creator fund,” said the creator. “They’re using the creator funds to basically try to demand exclusivity from the creator. 3, one independent video creator with roughly 2 million subscribers across YouTube, Facebook and TikTok took issue with the Google-owned video platform’s stipulation that videos re-uploaded from other channels or featuring other platforms’ watermarks would not be eligible for the creator fund. But that doesn’t mean creators won’t be able to double-dip in the different creator funds.Īfter YouTube officially rolled out its YouTube Shorts Fund on Aug. YouTube is the latest digital video platform to not only clone TikTok’s short-form video product but also copy its formation of a fund to pay creators for uploading videos to its platform.
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